Reshape the made in China
Made in China and the foreign manufacturing powers to one, not only expressed in production efficiency on the one hand. This as the ministry of commerce international trade and economic cooperation of the director of research institute of international market zhao said, "in the measure a country strong or not is an important index of manufacturing equipment manufacturing field, China-and the developed manufacturing nations there is a huge gap, made in China still mainly processing industry."
In 1850 China used to be the world's first big manufacturing countries, and then gradually began to decline after 160 years, but in China and from the United States to hand back the this a laurel crown. The consulting firm IHS global perspective recently report showed that in 2010, China's manufacturing output of 19.8% of the global total, for American 19.4% better slightly higher. However, in the report of another group of data but let it is encouraging to feel the instant disappeared, data showed that: made in China employs 100 million workers to achieve the results, and compared the United States manufacturing remains in just 11.5 million workers.
In principle speak processing only makes the covers the 7 link, manufacturing also includes one of product design, raw material purchase, storage and logistics, order processing, wholesale business and terminal retail, etc. Obviously, if you can't control the other link, made in China only in a passive state. In recent years the outbreak of the resources in succession crisis, the energy crisis and labor, most of the waste of his Chinese manufacturing enterprises, is the real show. This passive
In fact, in order to deal with the passive, as early as in a few years ago, made in China is faced with the upgrade calling for, that is, from processing penetration to other, more beneficial to grasp the initiative link. However, the Chinese market let most of inclusiveness enterprise still sluggish. However, not because the market often contain disappears, instead, when the development of the market is no longer so fast, when resources no longer inexhaustible, these problems in a more serious way will again. To this, the founder of yao Ming yao ribbon was sensational, "upgrade, the problem of transition, over the past few years we have been talking about, it now appears that this is the problem of survival or destroy the labor force and....... In the price of raw materials to rise unceasingly, the exchange rate reached new highs, the enterprise has been pushed back position. Only find high cost based on on the basis of high value-added products and services, made in China can continue to existence and continuity."
The crisis is not only feel survival yao Ming, according to the world managers "3 months of investigation, the 87.1% of China's manufacturing enterprise have pressing out of the crisis and upgrade the will of all out, they are a try. Fortunately, once the market zone, haven't palsy to all enterprises. Some have long-term vision enterprise has positive action. They will be renewed benchmarking, will also be made in China injected new meaning.
Article 4 upgrade path to bring change
In Toledo, Ohio, USA art museum, no one dare to despise made in China, where the highest technical difficulties glass pavilion is China catic three xin masterpiece; Similarly, the global engineering machinery once, also began to fear monopolists Germany from China, China's opponent at trinity heavy industry is often in high-end projects will be German rivals catch them. In addition, China's huawei, China's high iron, each in their respective fields of strong opponents to have not sustain. In these fields, and made in China is no longer walk past the yes-man, the image of the work.
Although these are upgrading enterprise, it is not enough to completely change the image of the made in China, but this is, after all, change the start. They are walking along technology, brand, cross-border and supply chain integration and so four directions to high added value, the highly profitable territory.
Cumulative technology to get right
Technology has been made in China the boards. According to the "world managers" of the survey, 57.9% of people think China manufacturing "technical content is low, a high degree of product homogeneity, innovation ability weak". This short board led directly to the made in China have had to rely on low price competition to survive. However, China's labor costs are rising, raw materials and energy prices also rose, when cost advantage receded, the mode obviously unsustainable. Therefore, more and more enterprises to realize this crisis. The survey shows 50.5% of the enterprise is going to through the technology and product innovation to realize enterprise to upgrade.
Technology and innovation, it does not accumulate strange, but, so far, through this path to realize the success over does not see more. Because most of the enterprise all have no long-term investment in research and development of patience and tolerance of the error. Few enterprise dare at trinity heavy industry that, like in the beginning of creating the eight years to take out three times a year, in the industry average of research and development of the investment; Very few companies like huawei that allow the millions of yuan, technology development face failure risk.
Of course, if can like catic three xin exactly as it hold the direction of technology upgrades, and that the rest of the problem is attachment to....... However, from the project cases also can see, it has three xin persistent insist is also need special energy and endurance.
In the brand for progression
The accumulation of technology can change the product image and promoting the brand. But, the brand ascension is not only by the technology, but also rely on service, marketing, design and even capital investment, etc DuoGe link ascension. The project of the cases, is through the Shanghai home many link "system war", and realizing the brand promotion. Step by step Also, the world's largest ribbon enterprise yao, and also through ribbon in quality, cost, the design, the channel and service, etc. Various efforts and the formation of the brand.
This survey, 89.7% of the enterprise awareness to the meaning of the brand upgrades. Such a high brand awareness in China manufacturing industry, is unprecedented. Many Chinese manufacturing enterprise are stealth in big brands behind the OEM or equipment provider, not sensitive to brand before almost. However, when the market operation of the rules of the game after the change, they realized shape brand, especially those facing the consumptive terminal product IT the importance of brand. As yao had said: "direct
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